Houston Methodist is happy to share that Newsweek has released its annual list of best-in-state hospitals for 2025. We are proud to announce that Houston Methodist Hospital is ranked the #1 best-in-state hospital for Texas.
The ranking was compiled by considering four different parameters: Hospital quality metrics like mortality, safety, …
Marketing Specialist - External Relations
Location:
Houston Methodist Academic Institute
6670 Bertner Ave
Houston, TX 77030
6670 Bertner Ave
Houston, TX 77030
- Job Ref:
- 61105
- Talent Area:
- Professional
- Job Shift:
- 1st - Day
- Job Type:
- Full-Time
- Posted Date:
- Sept. 12, 2024
The Houston Methodist Academic Institute is seeking a dynamic Marketing Specialist to join our team. This role involves close collaboration with the Office of Continuing Medical Education to develop, implement, and refine innovative marketing strategies that promote a diverse range of continuing medical educational offerings. The Marketing Specialist will manage all aspects of marketing—from planning and execution to performance analysis and optimization—ensuring our initiatives effectively engage healthcare professionals.
Key responsibilities include developing compelling marketing campaigns alongside management and cross-functional teams, including digital, web, and market research, to drive impactful changes in academic operations. The ideal candidate will be resourceful and proactive, with strong project management skills, marketing acumen, and a keen ability to gather and interpret data. Excellent writing skills are essential, as the role involves crafting communications that cross-promote events and highlight offerings for our external audience. Attention to detail and the ability to juggle multiple tasks are critical for success in this position.
Requirements:
PEOPLE ESSENTIAL FUNCTIONS
- Fosters and maintains positive relationships with clients, marketing stakeholders, sponsored organizations and vendors.
- Demonstrates leadership in meetings and actively participates and provides meaningful contributions that drive decision-making. Clearly identifies next steps.
- Contributes to the education of stakeholders related to strategic marketing initiatives that support the organization.
- Promotes a positive work environment and contributes to a dynamic team focused work environment that actively helps one another to achieve optimal department and organizational goals.
SERVICE ESSENTIAL FUNCTIONS
- Contributes to development of plans, campaigns, creative kickoffs, and event strategy. Implements and measures defined key performance indicators (KPI) performance and forms insights under guidance of manager.
- Effectively manages projects with vendors, creative teams with clear communication, timely delivery of assets. Fulfills sponsorship elements to deliver against brand objectives and drive results.
- Collaborates with writers, designers to develop content for web, collateral, blog and newsletter articles, advertising and press releases as assigned.
- Provides input to clients in an advisory capacity in order to help them make sound business decisions by identifying needs, making assessments, and problem-solving issues at hand.
QUALITY/SAFETY ESSENTIAL FUNCTIONS
- Contributes to strategy and performance assessments for programs and service lines, sponsorships and events under guidance of manager. Contributes to the development of effective business cases by gathering and analyzing data and identifying support under guidance of manager.
- Contributes to the optimization of the Houston Methodist experience for consumers by identifying opportunities for excellence.
- Contributes to the development of clear and concise communications, reports, and presentations with compelling data for leadership.
- Develops and reviews marketing collateral and advertising to ensure messaging and photography align with guidelines.
FINANCE ESSENTIAL FUNCTIONS
- Submits invoices on time and tracks and adheres to budgets for assigned projects.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
- Contributes to optimizing strategy and initiatives by identifying gaps and opportunities in partnership with manager.
- Proactively problem solves under the guidance of manager. Grows and enhances marketing knowledge and abilities. Ensures own career discussions occur with appropriate management.
This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
Qualifications:
EDUCATION
- Bachelor's degree in Business, Marketing, Communications or related field
WORK EXPERIENCE
- Four years experience related to Marketing and Communications
LICENSES AND CERTIFICATIONS - REQUIRED
- N/A
KNOWLEDGE, SKILLS, AND ABILITIES
- Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
- Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
- Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
- Demonstrates professional growth and shows initiative and authority in conversations
- Ability to work under pressure and balance many competing priorities and deadlines
- Positive and supportive attitude and demeanor
- Ability to multi-task and work in an organized manner
- Ability to uphold confidential and sensitive information
- Proficient in spreadsheet, word-processing and presentation software
- Sound judgment and decision making ability, with strong critical thinking skills; understand when to escalate issues
- Ability to receive constructive feedback and demonstrate performance improvement including receiving, seeking out and acting on performance feedback
- Open to ideas offered by others; works collaboratively and contributes to dialogue
- Demonstrative initiative in managing projects and communication with stakeholders
- Effective written communication and presentation skills
- Ability to engage with the public/consumers in a positive manner and in alignment with Houston Methodist standards
SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE
- Uniform No
- Scrubs No
- Business professional Yes
- Other (department approved) No
ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.
- On Call* No
TRAVEL**
**Travel specifications may vary by department**
- May require travel within the Houston Metropolitan area Yes
- May require travel outside Houston Metropolitan area No
Company Profile:
Houston Methodist Academic Institute oversees the Education Institute and Research Institute, including 772 faculty and 56,250 learners. The Academic Institute aligns our research and education initiatives in service to the clinical mission, providing solutions that answer the call for new technologies and skills our clinicians need for patient care.
Houston Methodist Education Institute coordinates our primary academic affiliation with Weill Cornell Medicine and other joint programs, including the Engineering Medicine Program at Texas A&M University Intercollegiate School of Engineering Medicine. The Education Institute also oversees continuing medical education and graduate medical education, and supports more than 1,000 trainees in residence for medical, nursing, allied health and research education programs.
Houston Methodist Research Institute supports research programs and infrastructure that enable faculty across the system to bring new scientific discoveries to patients as rapidly as possible through the full cycle of a cure from conceptual bench research, to prototyping and development, to clinical trials and FDA approval. The Research Institute supports more than 1,387 clinical research protocols and $70.3 million in extramurally funded translational research programs.
Houston Methodist is an Equal Opportunity Employer.
Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.
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