Market Research Analyst

At Houston Methodist, the Market Research Analyst is responsible for tracking brand imagery and marketplace performance and stewarding results to the marketing team and broader HM organization. This position conducts analysis as required to address ad hoc business questions and issues and helps manage information services operations for Corporate Marketing and the Contact Center. The Market Research Analyst position coordinates and fulfills requests for local and national consumer and physician mailings. Other responsibilities for this position may include being the main point of contact for specific internal clients.

Requirements:

Qualifications:

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Excellent analytical and observation skills with the ability to take large amounts of complex statistical data and present it in a simplified, easy to digest format.

• Good grasp of normalized database logic and terminology with experience in relational databases a plus

• Able to effectively collaborate with internal and external team members and partners (i.e. agencies, research vendors).

• Ability to obtain and analyze performance data from internal and third-party databases/systems (e.g., Truven MarketDiscovery Planning, NRC Market Insights)

• Proficient in Access, Excel, Word, PowerPoint, SQL, and graphic packages such as MapPoint. Additional experience with statistical packages (SAS, SPSS or similar) is preferred. Experience with data visualization software (e.g., Tableau) preferred

• Knowledge of survey methodology and statistics preferred

• Excellent time management, prioritization, and communication skills

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No
• Scrubs No
• Business professional Yes
• Other (department approved) Yes

ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL**
**Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area Yes
• May require travel outside Houston Metropolitan area No

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. Houston Methodist consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston area. Houston Methodist also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, Houston Methodist employs more than 27,000 employees and is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide high quality patient care.

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.