MarTech Senior Product Strategist

At Houston Methodist, the Marketing Technology (MarTech) Senior (Sr.) Product Strategist position is responsible for leading technical proficiencies and the technical roadmap and designs for the assigned product to inform an innovative and seamless experience that increases patient and consumer engagement and volume while driving efficiencies in production, implementation and administration. This position is accountable for the coordination and planning for product and experience implementations, enhancements, and maintenance in alignment with business priorities and service line goals as well as the administration of product capabilities.

The MarTech Sr. Product Strategist leads the introduction of product processes to support product go-to-market strategies and deployments and ensure best-in-class application of the assigned product to achieve marketing goals. This position collaborates with cross-functional stakeholders to produce experience improvements through products and software utilized by the organization and lead the end-to-end analysis and project management toward implementation, closing initiatives with effective reporting key performance indicators (KPIs). This position serves as a software and product administrator and assists in tracking features from inception through launch and ultimately adoption, analyzing performance and continually mines for enhancement opportunities and surfacing programming to stakeholders.

Requirements:

Qualifications:

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

LICENSES AND CERTIFICATIONS - PREFERRED

• Certification in the assigned product or software

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Demonstrated project management experience.

• Expert-level proficiency in product and software tools applicable to the role including product capabilities, limitations, and general best practices.

• Ability to synthesize disparate and complex data sources to analyze product performance and identify optimizations through effective and clear data storytelling.

• Ability to determine creative product experiences and solutions that operate in respect to compliance and regulatory guidelines that are unique to healthcare.

• Ability to run effective A/B tests and varying experience tests to determine outcomes, evaluate results and implement new tool experiences.

• Ability to lead meetings, conversations and present with authority.

• Ability to work under pressure and balance many competing priorities in an organized manner.

• Proficient in spreadsheet, word-processing, and presentation software.

• Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues.

• Demonstrated initiative in managing projects and communication with stakeholders.

• Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others.

• Ability to partner with vendors and third-party managed support services to effectively deliver product experiences as aligned with strategy and timelines.

• Web Skills, if appropriate to assigned role:
  HTML & CSS
  .NET programming
  SQL
  Enterprise-level CMS capabilities
  Implementation experience with multivariant testing and user feedback tools, engaging data to inform UX/UI and product optimizations.
  Proficiency with technical SEO best practices, informing website health and performance practices as well as content roadmap.
  Experience with products and managed services supporting online directories (ie., Google My Business) and analytics platforms (i.e., Google Analytics, Adobe Analytics or Omniture, etc.).
  Understanding of integration tools (such as RESTful) application programming interface (API's) and the ability to assess programming enhancement tools.

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No
• Scrubs No
• Business professional Yes
• Other (department approved) No

ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* Yes

TRAVEL**
**Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area Yes
• May require travel outside Houston Metropolitan area Yes

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. Houston Methodist consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston area. Houston Methodist also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, Houston Methodist employs more than 27,000 employees and is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide high quality patient care.

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.